Get ready for a more cluttered timeline on Twitter. Following outrage from users who were seeing tweets favourited by accounts they follow, in their own timelines, the social networking giant has officially listed the change on its help pages. Twitter has redefined the definition of ‘timeline’ to include tweets that Twitter finds popular or relevant

Here are six things to consider in making your website mobile-friendly: 1. Design with your customers in mind When people visit your website from a mobile device such as a Smartphone or a tablet, what do they see? The browsing experience and visual structure should be clear and simple on any device. Think about how

We all know that it is significantly less expensive to sell to an existing customer with repeat business that it is to try and acquire a new one. However one of the biggest tasks facing many businesses today is gaining and keeping prospective customers. Today, many businesses recognise how important it is to build relationships

Increase Traffic to Your Website Include your website links in your company newsletter and it will encourage your readers and customers to check out what’s new which will increase website traffic. If you are consistent and regularly produce your newsletter you will find that it will become a very reliable and profitable asset in terms

Newsletters are a very powerful and cost-effective marketing tool. You will be able to announce new products, special offers, and drive traffic to your website with a compelling, friendly newsletter. Your clients will appreciate you making the effort to stay in touch and you will see your profits soar each month as it gains popularity.

Not so long ago I signed up for a newsletter expecting that it would contain helpful articles, ideas and tips. However, instead of being informative it was boring and was packed with promotional stuff and sales pitches. Don’t fall into the same trap with your newsletter. Yes, you want your newsletter to carry some promotional

A few years ago, nobody really understood the power of using social media for their business. These days everyone from the government to your local restaurant has an online presence on a number of social networks. If it is handled well, social media can deliver a huge online audience that hangs off your every tweet,

There is a really big difference between an audience and a community. An audience is one-way. It is not interactive. It isn’t social. An audience passively watches or reads. An audience doesn’t participate. Or share with others. It just observes. On the other hand, a community is a two-way conversation. It is a living, breathing