Pay per click (PPC) (also called Cost per click) is a digital marketing model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on websites or search engine results with related content that have agreed to show ads.

PPC Management Packages

While developing a Pay per click system, create sure that you style it in the most relaxed way (i.e.) must be able create a consideration on it by the customers, the squeeze web page must be properly attached, and well-investigated and chosen key terms must be placed.

Determining cost per click

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising, targeting is key, and factors that often play into PPC campaigns include the target’s interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo-targeting), and the day and time that they are browsing.

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