How to Boost Website Traffic with SEO
Search Engine Optimization (SEO) is a vast subject, and there’s no definite way of doing things. All the rules of thumb try to simplify a complicated reality into something you can wrap your head around. Most of them work in some situations but fail miserably when used inappropriately. No wonder it is hard to get SEO right even when using all the right rules!
But if you’re looking for the one SEO truth, the only rule that always applies to every situation, then here it is: Content is king. If your content is of high quality and provides real value to people, you will be rewarded with loyal readers that will share your articles via social media and discussion forums. This works on a larger scale as well as with a single article.
How can you boost website traffic with SEO?
If you’re interested in an SEO-friendly website, there are a few tips and tricks you could use. We’ve compiled them for you here:
1. Write Quality Content
Invest time in writing quality content that provides real value to the visitors of your site. By quality, we don’t mean some grade A paper with no typos or completely unique text, but rather something that is easy to read and provides the reader with what they’re looking for.
2. Provide an answer or a solution to their problem
You don’t just write for the sake of writing – you provide information and help people solve their problems. And by “problem” we mean anything – from losing weight to buying a new car.
3. Keep it simple
Write in a way that is easy to understand and digest the information presented to your readers, without jargon or complicated phrases they don’t need or can even understand. They will appreciate you for this.
4. Optimize your site’s SEO
SEO services have become a standard practice among online companies, and we can’t blame them. There’s a reason why Search Engine Optimization is our main focus when building websites – it really works!
5. Add social media sharing buttons
Have the share buttons in the right place and set up properly to allow your visitors to spread the word about your content even further. You should also add links to your content in your social media pages if you have them.
6. Involve yourself with SEO communities
This is probably one of the best ideas to get both traffic and links for your site. Participating in online SEO forums allows you to connect with other people that are into SEO, as well as learn more about it, share information and advice, and get advice from them.
7. Make sure your website is mobile-friendly
This is probably the most important tip on this list. With smartphones getting more popular by the day you need to make sure that your site is loading quickly and properly on all devices if you want it to be successful. This means having a responsive design for your site that adjusts to the screen size, among other things.
What is the role of website design in SEO?
Website design is something that’s only indirectly related to SEO. It doesn’t really affect how your site ranks in search engines, but it can definitely improve the user experience and thus the number of people that visit you. A visually pleasing website with easily readable text will encourage visitors to stay longer on your site, thus increasing the chance of them reading more of your content, sharing it with their friends and colleagues, and maybe making an online purchase.
Getting traffic to your site is by far the most important part of SEO. The number of visitors you get will determine how successful you are in the long run. Without enough traffic, even high-quality content is next to useless when it comes to increasing sales and promoting your brand.
Make sure the content on your site is something people want – pay attention to their needs and solve any problems they might have. Optimize everything for search engines, but don’t forget about the users you’re targeting – that’s a winning combination that really works!
A web design company in India that takes both visitors and search engines into consideration will be more likely to succeed, even though they might still make a few mistakes. This is because web design if done properly also has a positive effect on the user experience and makes it easier for people to find your site.
Top Strategies to Increase Website Traffic with SEO
SEO is important for increasing traffic and brand recognition. In fact, 40% of website traffic begins with a search query. As a result, search engine optimization (SEO) is crucial. It takes a lot of study and trial to stay up on SEO updates from Google. The algorithms behind Google’s searches are updated all the time, so it’s better for webmasters to stay up-to-date by reading SEO news and updating their sites accordingly.
#1 Target the Right Location
SEO is a worldwide affair, and while it’s always better to rank higher everywhere rather than nowhere, you can get more targeted results if you start your SEO efforts from your own country. This doesn’t mean you should ignore foreign search engines – there might be ways of targeting international audiences through English language websites, for example, or through audience targeting.
#2 Read SEO News Sites
Reading news about SEO is essential if you want to stay updated on all of the latest changes and algorithms that affect your own site. Google has a tendency of making big updates every year, so keeping up with these changes will allow you to adjust what you’re doing accordingly.
#3 Promote Your Website Offline
There is no substitute for offline promotion. Once you’ve built a solid website and optimized it properly, make sure to let everyone know about it through the classic marketing channels such as online and print ads, newspaper and TV spots, and of course word-of-mouth.
#4 Add Calls to Action
Call-to-action is a popular marketing strategy. It encourages your visitors to perform certain actions, such as buying or subscribing. You can use it for purposes of increasing traffic by placing calls to action on various parts of your website, including menus and headers. These simple elements will encourage visitors to act and keep them on your site for longer.
#5 Use Local Keywords
When it comes to SEO, don’t forget about local keywords. These are related to geographical areas, and people who search with these keywords are more likely to be in the area you serve than worldwide visitors. This is especially useful when you have brick-and-mortar stores.
#6 Optimize Your Site for Mobile Apps
When you have a site optimized for mobile apps, people can find it easily on the Google Play or iOS App Store. They will also be able to use your app more easily on their smartphones and tablets, which gives them instant access to your content. This is another useful strategy that ties in nicely with the mobile-friendly requirements.
Hire SEO Experts!
While trying to boost your site’s SEO by yourself is possible, hiring an experienced SEO firm in India that will take care of all these tasks for you is always a better idea. A professional will be able to optimize your website for search engines in the best way possible and work out other strategies that are more effective than anything you might come up with on your own.